Mark Zuckerberg once commented that through Facebook people were able to create a “single and authentic online persona”. Continuing that “having two identities; is an example of a lack of integrity”.
However, it increasingly common for people to have more than one online identity, whether it be multiple profiles on a single site or multiple identities over multiple sites. (Casserly, 2018)
My ‘multiple identities’: Personal/Professional.
- Facebook is a platform through which I connect my life to family who I don’t see often, they are able to see regular updates in a ‘PC way’
- Instagram is a more ‘real’ version. It’s an online photo album that presents a accurate timeline of events. It’s a holistic picture of my life, as compared to Facebook. Albeit only representing the ‘best side’.
- Snapchat represents the raw, uncut, uncensored part of my life, which is arguably the ‘truest’ version of myself. Unlike my Instagram followers, viewers on snapchat will see me sitting at home at the weekend; not just last weekend’s trip to Berlin.
- I have 2 accounts on Twitter. One for personal anecdotes/interacting with friends. The other: to follow current events, professionals/ for discussions of politics and the news. This I have found – is not at all unusual.
Pro’s and Con’s of Single/Multiple Identities:
Ultimately, social networking sites are a marketing tool through which you can ‘sell yourself’, especially when you are looking for a professional career.
In summary, I do not believe using multiple accounts makes you disingenuous, on the contrary it makes you an aware and responsible professional. Van Dijck, J., (2013)
Word Count: 326
My comment on Natalie’s blog here
My comment on Tom’s blog here
Lee, N. (2016). Having multiple online identities is more normal than you think. [Blog] En Gadget. available at: https://www.engadget.com/2016/03/04/multiple-online-identities/
Singer, M. (2017). Welcome to the 2015 Recruiter Nation, Formerly Known as the Social Recruiting Survey. [online] Jobvite. Available at: https://www.jobvite.com/jobvite-news-and-reports/welcome-to-the-2015-recruiter-nation-formerly-known-as-the-social-recruiting-survey/
Casserly, M. (2018). Multiple Personalities And Social Media: The Many Faces of Me. [online] Forbes.com. Available at: https://www.forbes.com/sites/meghancasserly/2011/01/26/multiple-personalities-and-social-media-the-many-faces-of-me/#570eb7306d51 [Accessed 17 Apr. 2018].
Van Dijck, J., (2013) ‘‘You have one identity’: performing the self on Facebook and LinkedIn’, Media Culture and Society: SAGE [Accessed 17 Apr. 2018].